The European Institute of Oncology – Milan hosted a delegation of Chinese Oncologists from the Sun Yat-sen University of Guangzhou, Guangdong (China). This visit was part of the longstanding track of IEO on intercultural and multi-professional exchanges concerning modern trends in oncology. During the meeting, Dr Ketti Mazzocco, who is a member of the IEO Applied Research Division for Cognitive and Psychological Science, introduced BOUNCE H2020 as a viable example of innovative clinical research aimed at providing concrete guidance to improve increase patient care personalization and, ultimately, psychological resilience of women coping with breast cancer.